In a world full of competition. Inspiring people and organizations is more important than ever. In this lecture, Simon Sinec has shared the concept of a "golden circle" that allows leaders to be motivated effectively.
Questioning success
Questioning success is an important process in personal and organizational development. Asking "why" we are successful, or "why" some people are successful while others can't. It gives us the opportunity to examine and understand the basis of that success.
Asking these questions allows us to see a clearer picture of the strategies and methods we are adopting. It can also lead to the development of new methods that can lead to greater success.
Why is Apple a leader in innovation?
Apple is a clear example of innovation leadership. They not only create high-quality products, but also have interesting and effective means of communication. They start by communicating the "why" before telling "what" and "how," which helps people feel connected to their brand and products.
Apple can make a difference in the market because they believe in what they do, that they believe in the importance of challenging the status quo and thinking differently.
Why Martin How did Luther King lead?
Martin Luther King was not only a great speaker, but he was also a leader who could inspire many people. He doesn't tell people what to do, but he tells them what he believes. The fact that he was able to attract so many people to join the civil rights movement was due to his ability to communicate his beliefs clearly.
His beliefs about justice and equality made people feel like they were part of this struggle. And this is why people have come together to support him and his movement.
Discovery of the "Golden Circle"
The Golden Circle is a concept that helps us understand how great leaders and successful organizations have ideas and ways to communicate. They start by asking "Why". Before talking about "what" and "how", which is the opposite of the method used by many people.
Understanding how the Golden Circle works allows us to modify our communication methods and strategies to be more effective.
To begin with: The "why" is something that can better attract attention and connect with people.
Communication from the inside to the outside
Communicating from the inside out means starting from communicating our true beliefs and values. Before describing the products or services we offer, This approach helps people feel like they are part of what we are doing and increases their chances of building lasting relationships.
When people understand the "why", They will be more active and engaged, which results in support from like-minded people.
The Importance of "Why"
Understanding the importance of the "why" is a factor that helps us understand the motivations behind our actions and the decisions of others. When we can clearly communicate the "why", we can communicate the "why". We will be able to attract like-minded people to our organization or team.
Effective communication about the "why" can also greatly help build loyalty and trust from followers or consumers.
Using the brain to make decisions
Our decisions usually come from the depths of the brain that control behavior and emotions. Especially in the so-called "Limbic", which does not have the ability to use the language. External communication may allow people to understand information. But it cannot provoke action.
When we can communicate from the inside out. We will have direct access to the part that controls behavior. This is why communication "Why?" It is very important to inspire people.
Working with people who believe in the same thing
Working with like-minded people is essential to building an effective team. When we have team members who share similar values and goals. This will make collaboration smoother and more efficient.
Creating an organizational culture that emphasizes clear beliefs and values helps team members feel engaged and committed to their work. Because they value what they do.
Benefits of collaboration
- Build strong relationships within the team.
- Increase creativity and innovation.
- This makes the decision effective.
- Strengthen corporate loyalty
Examples of the Wright Brothers
The Wright brothers are a great example of effective collaboration. Not only do they have a dream of flying, but they also have a firm belief that aviation can change the world.
The fact that they were able to successfully develop a plane that could fly Even without adequate resources or support. It shows that belief and commitment can lead to success.
Difference Between Wright and Samuel Pierpont Langley
The main differences between the Wright brothers and Samuel Pierpont Langley is a different motivation and goal. Langley aims to build fame and wealth. The Wright brothers believe that aviation will change the world.
Langley has better resources and support, but the results are completely different. The Wright brothers use their commitment and belief in developing great innovations.
Rules of diffusion of innovation
The law of innovation diffusion states that the adoption of new ideas occurs when a diverse group of users is reached, starting with the innovation group and then the group of people who accept it first.
Motivation in these groups allows for the further spread of ideas to larger groups. The success of its spread depends on building confidence in new ideas.
TiVo's successes and failures
TiVo is a clear example of failure in the market, despite having high-quality products and good financial support, they have failed to generate consumer acceptance.
TiVo's emphasis on communicating about product features rather than communicating "Why" they created this product. As a result, consumers feel distrust and do not see the need to use the product.
Martin Motivational Quotes Luther King
Martin Luther King used inspirational quotes to encourage people to join the civil rights movement. He doesn't tell people what to do, but he tells them what he believes.
His powerful words connect with people and inspire them to get up and do the right thing. He communicates deep beliefs and makes people feel part of a big change.
Conclusion: Inspirational Leaders
Inspirational leaders are those who can communicate. Their "why" is clear. They can attract people of the same faith and build a team that is committed to working together.
Understanding the importance of inspiring and communicating beliefs will help us develop an effective and sustainable organization.